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Is the Marketing Pendulum Swinging? Where Marketing Automation Has Led B2B Marketers

DirtyOpi / Pixabay I was talking to a CEO the other day who was frustrated his organization’s email campaigns weren’t generating more leads. He went on to tell me he thought their open rates were dismal. This made me think about the metric-centric promise of digital marketing that viewed marketing automation as the magic potion

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Online Lending Led U.S. Small Businesses to Create 358K Jobs Over 3 Years, Report Says

One of the biggest challenges small business owners face is finding capital. For many of these owners, online “FinTech” lending platforms have come to the rescue. And according to a new report by NDP Analytics, the platforms have funded close to $10 billion from 2015 to 2017. Online Lending Helps Small Businesses Create Jobs The

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Joy Behar Grabbing Robin Williams By The Crotch Led To Sexual Harassment Discussion On Social Media

Joy Behar grabbing Robin Williams by the crotch at a charitable comedy event led to many people raising questions about sexual harassment by her to the late comedian. A 2006 photograph is indeed real in that it shows Behar and Williams laughing alongside fellow comedians Billy Crystal and Whoopi Goldberg. In the image, Behar can

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Amazon Prices Cuts Led to Whole Foods 25% Boost in Shoppers

My two most recent visits to my local Whole Foods Market, including this past weekend, were distinctly different from preview visits. Lots more shoppers and some friendlier produce prices. Apparently this is what is called another “Amazon Effect” and it really should come as no surprise. According to Foursquare data, both the Amazon acquisition and

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Donald Trump’s North Korea threats led to these Google searches

President Donald Trump speaks during a briefing on the opioid crisis, Tuesday, Aug. 8, 2017, at Trump National Golf Club in Bedminster, N.J. (Photo: Evan Vucci, AP) After President Trump vowed “fire and fury” in response to threats from North Korea, people in the United States flocked to the internet to research what this might mean. And the phrases

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igor miske 174209

A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement

In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is

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