You’ve probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother? Doesn’t a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a […]
How to grow your creative business using ‘tasters’ – Red Lemon Club Read More »
In this episode, Alex answers a reader question on promoting one’s creative business. He introduces his ‘tripod of awareness’ idea that provides the backbone of the marketing strategies he advises for his clients, and uses himself. Also discusses other self-promotion avenues that have worked for Alex and others, as well as cool and interesting new
How to Promote Your Creative Business? Here’s What I Do… – Red Lemon Club Read More »
In this episode, Alex answers a reader question on overcoming creative slumps. He shares his idea of a slump, an ego, being a victim, the core factor why creative people do not want to take action and how does it affects the creative energy. Alex also shares some tips and tricks on how to overcome
How to Overcome Creative Slumps? – Red Lemon Club Read More »
In this episode, Alex answers a reader question on developing your own creative style. He shares his experience of how he develops his own creative style over the years of being an illustrator, an author and a creative coach. Alex also shares two important factors in finding and developing your own style, which are: finding
How To Develop A Style That Is Yours? – Red Lemon Club Read More »
I can’t say precisely what the future will hold, but I do know that a lot of us are not ready. What’s worse is that the cues that surround us, beyond a few feel-good Instagram quotes, tell us that we’ re ok. That we need to consume more. That we don’t need to act. That
Most suggestions about how to ‘fix’ our social anxiety are devoid of motion/action/movement: ‘Meditate for hours daily.’ ‘Repeat affirmations that you are confident.’ ‘Pray.’ ‘Just relax and be yourself.’ ‘Take that pill.’ ‘Think differently.’ ‘Be present.’ ‘Talk about your sad childhood with a therapist.’ Some of these can help. Absolutely. However, I do not believe
This is How to Obliterate (Social) Anxiety – Red Lemon Club Read More »
You’ve been creating, making, doing and stressing, and STILL, the traction isn’t there. What is traction? Traction is when increasingly more people engage with your creative work. Traction is when people increasingly like, subscribe and comment on your work. Traction is when more and more people buy your products, and tell others about it enthusiastically.
Making art for a living is hard. Hang on, you didn’t think it was supposed to be easy, did you? ‘Go and do what you love, and the money will follow!’ They say. ‘Follow your passion!’ They hoot. None of these feel-good phrases gets to the truth of what is involved. Now, don’t get me
How to REALLY do what you love, and change your life doing it – Red Lemon Club Read More »
It can be lonely being a creative professional. I know that for a fact. Sometimes an entire week goes by and, in my rush to finish a client project, I realise the only person I’ve spoken to all week is the cheerful cashier at Seven-Eleven. I know I could be more sociable. I know I
Twelve Reasons to Join an Online Chat Community of Creative Minds – Red Lemon Club Read More »
I found myself short on ideas and creative energy recently. So I asked, what is it that has repeatedly made me more creative? Lists. Brainstorming. Forcing myself to come up with as many ideas as possible. Just the thought of list-writing for the sheer fun of it gives me tingles. If you have read this
