In the digital marketing world, content plays a key role and rightly so! By writing quality and benefit-focused content marketers can; not only attract users attention but also improve their brand’s visibility online. More importantly, it can help them improve their site’s ranking in the search result. Thus, if you are a running an SEO […]
What Is The Best Content Length For SEO? (Infographic) Read More »
Last December, Google officially changed the max length of the meta description tag from the long-time SEO best practice of 170 to 320. So, what does this mean for your strategy? Is there value with taking the time necessary to rewrite them all across the entire website? Before I give you a final recommendation, let’s
How the Increased Meta Description Tag Length Affects Your Strategy Read More »
If you’re confused about meta descriptions for your webpages, don’t worry… you are not alone. The description tag hasn’t had an impact on search engine algorithm for many years, but still acts as an optimization tool that can be used to improve click-through rates from the SERPs. However, exactly how much control we have over these descriptions
Drama Over Google’s Meta Description Tag Character Length Continues Read More »
It’s commonly wondered, searched, and debated by anyone who works with website content and copy: What’s the ideal blog post length for SEO? The answer isn’t as simple as a number of words. There are many variables that can and should be considered when deciding what is the best length for your articles and blog
Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written and engaging content, chances of you catching the eye of your target audience are quite
What Is The Ideal Content Length? How It Affects SEO [Infographic] Read More »
On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). Barry wrote, “A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand how
Google’s updated SERP snippet length: What should be your SEO strategy now? Read More »
Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few
You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research.
Google’s snippets and the length of your meta description • Yoast Read More »
Just recently, Google expanded the length allowed in the meta description tag. That’s good news for SEOs. Why? Because they can use the additional text to promote their brands. Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in the search engine results pages (SERPs). That’s
Google’s New Meta Description Length: What You Need to Know Read More »
Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query. A Google spokesperson told us: We
Google officially increases length of snippets in search results Read More »
