Looking at Market Researchers and Insight Professionals Through a Human Lens
Tuesday 21 April 2020, 7:00 am One of the trends in business, marketing, and insights (prior to the crisis) was growth in interest in the whole person, i.e. the human. Rather than thinking of customers, voters, viewers, research participants, etc, the trend with HX (Human Experience) is to think about the person, not the transaction. […]
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