Snapchat Rolls Out New Lens-Based Ad Type, Continues to Tweak New Design
Snapchat’s rolling out a new ad type within Snap Lenses which will enable advertisers to prompt user action direct from the Lens itself. As you can see here, the new Lens type includes a call to action built in at the bottom of the display (‘Install now’ in this case), which re-directs to a link […]
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