Imagine placing a Snapcode on the door or window of your store. A customer scans it, and an augmented reality (AR) image pops up on their smartphone. Lens Studio is a new desktop app from Snapchat (NYSE: SNAP) which lets you create Lenses to bring in the real world. Snapchat Lens Studio Puts Augmented Reality […]
Snapchat Lens Studio Lets You Build AR Lenses for Free Read More »
It was only a matter of time, but Snapchat has this week confirmed that their 3D World Lenses – which they introduced last November – will now be available as an ad option, with Warner Bros and Bud Light partnering with Snapchat on the first iterations of the tool. The option will clearly hold appeal
Snapchat Announces 3D AR Lenses as a New Ad Option Read More »
Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects that can be moved and resized to fit the scene. Imran Khan, chief strategy officer of Snapchat’s
Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers Read More »
Social Media Essentials: Catch up with the latest updates in social media Spotlight story: Facebook launches Crisis Response hub This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook has been developing ways to help users tell friends and family members they’re safe. Last week Facebook announced a
Snooze buttons, crisis hub and real world lenses Read More »
