Metrics & ROI – Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast] : Marketing Podcast
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Why do you measure your marketing efforts? That might seem like a silly question nowadays. In the face of continuing skepticism coming down from the C-Suite regarding marketing spend and what companies are getting out of it, most marketers would […]