Every week, I use LinkedIn to talk about current events and connect with other content creators. And I’m not the only one. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms.
What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy] Read More »
If you’re a marketer, you know how valuable data is to driving your decisions. For location-based marketing, understanding the city-by-city opportunities available to your business in regions around the globe is priceless, whether it’s those cities located in your business’s “backyard” or ones in different timezones. With location data, marketers can: – Be smarter about
AI is hard. You know it, and we wouldn’t be writing about it if it wasn’t a mission-critical challenge facing businesses today. Unlike the software development lifecycle, where good code is built to last for some time, AI models are subject to the dynamism and vicissitudes of the world they’re designed to represent. AI models
No Deploy, No Joy: Leverage ModelOps To Operationalize AI And Machine Learning Read More »
In a lot of ways, the landscape of search engine optimization (SEO) has changed immeasurably over the last 10 years. New technology, massive interconnectivity and better internet access around the world make SEO more relevant today than it’s ever been. With hard work, it’s possible to climb to the top of your local and even
How To Leverage Your SEO Rankings To Expand Internationally Read More »
The collaborative aspect of the internet has completely changed the way we do business. It made it easier than ever for us marketers to reach out to our target audiences with more accurate messages. On the other hand, it gave our prospects and clients a public place to share their thoughts about the brands they
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While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new.
How to Leverage YouTube Advertising for Your Direct Response Campaign Read More »
Identify the Company Your Site Visitors Work For You can also use IPData.co to identify the company of a person visiting your website. This is particularly useful to marketing teams who are trying to determine if a target account is visiting their business’ website and what pages they’re frequenting. It’s a useful prospecting tool that
Leverage Geolocation Data to Deliver a Better Site Experience with IPData.co Read More »
For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data Read More »
This article will first define what a Messenger and Facebook Messenger bot exactly is and then follow up with real-life examples of how your business can utilize bots for a variety of marketing and business objectives. What is a Facebook Messenger Bot? A messenger bot is a piece of software that is using artificial intelligence
What is a Facebook Messenger Bot and How to Leverage Them Read More »
Most experts believe that the future of PPC will revolve around: An expanded use of automation. More advanced audience targeting. PPC practitioners now have a decreasing amount of control over accounts as Google pushes increased use of automation under their Smart Bidding umbrella. With greater control of PPC accounts now being handed over to machines
How to Leverage First-Party Data to Boost PPC Performance Read More »
