Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned. When it comes to content, the sales team is rarely using the content that the marketing team is creating – in fact, 90 percent of content developed for sales […]
Marketing tools can be leveraged by sales teams, here’s how Read More »
During the previous year, Google issued a statement that it would implement mobile-first indexing in the coming year. Well, today, the company revealed that the method for improving mobile search results is now being used for over half of the pages shown in global search results. Up until now, the Google bots were analyzed in
Marketing Challenges for the Insurance Industry Tony: How would you describe the challenges that face your industry as a whole? Are there any disruptions that are impacting the way you approach marketing? John: One of the greatest challenges insurance companies face today is how to manage the rapid advances in MarTech. New technologies that help
