Levi’s has teamed up with Jacquard by Google to create a smart jacket for the fashion brand’s autumn/winter collection. Each jacket contains a range of Google-related features that allow users to enhance their everyday experiences through a series of hand gestures. These gestures are triggered via a Jacquard Tag, which is located on the jacket’s […]
Julian Chokkattu/Digital Trends Invisible. That’s what consumer technology is striving to be these days, whether it’s a Nest Hub Mini made of fabric that’s meant to look like something ordinary on your shelf, or Amazon’s Echo Frames, which hide Alexa in a pair of normal-looking glasses. It’s entirely the goal of Google’s Jacquard technology, which
Google and Levi’s Deliver Two More Denim Jackets With Jacquard Tech Read More »
“I think this world is coming down to winners and losers,” says Levi’s CEO Charles Bergh. “The Levi’s brand is incredibly strong and so we’re in a position with all of our customers to be asking for more, to be asking for more floor space and more open-to-buy budget. They need us. They need strong
Levi’s Is a Brand That Can Drive Traffic, Says CEO Read More »
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After months of waiting, Levi Strauss finally unveiled its high-tech denim jacket which was made in collaboration with search giant Google. Dubbed the Commuter Trucker, the high-tech gear will be available on Monday of next week via the clothing brand’s online store Levi.com. Levi’s Commuter Jacket was created in a partnership with Project Jacquard, a
Google, Levis Strauss Collaborate to Release New High-Tech Denim Jacket [VIDEO] Read More »
Imagine that you head online in search of a pair of vintage-looking Levi’s, which have swiftly emerged as the latest must-have jeans, thanks to the resurge of retro styles on the runway and redone denim a la Vetements. Bloomingdales has sold out of your size, but you locate the exact same pair on what appears
