Lewis

New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest

PPC News /

New jobs have been posted to PPC Hero’s Job Board, including new positions open at ArcBest, Savings.com, Hanapin Marketing, and Lewis Media Partners. Here’s a brief look at some of the positions available: Savings.comSanta Monica, CARole: Search Engine Marketing (SEM) Analyst Are you a passionate marketer looking for a rewarding role in Digital Marketing? Savings.com, […]

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“Create an Alexa Skill; Amazon lets amateurs publish custom Alexa apps” With Kent Lewis of Anvil Media

search engine optimization tips, SEO BLOG /

Inspect, do not Expect. As a business owner, I’ve hired great people and got out of the way, but that hasn’t always worked out for me. I’ve found creating regular check-ins and communication touch-points has greatly diminished any frustration regarding expectations, challenges or performance. This is helpful in life, not just as an entrepreneur. As

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3 Reasons Why the New John Lewis Christmas Ad Is a Flop

search engine optimization tips, SEO BLOG /

Unlike their American cousins, who generally wait until Black Friday to launch their Christmas ad campaigns, the Brits start right after Halloween. Why? Because they don’t celebrate Thanksgiving over in the UK. So, there is no reason to wait before launching Christmas ads that trigger intense emotions like happiness and warmth, with an occasional hint

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Twitter’s ‘John Lewis’ Christmas ad reaches new levels of meta

John Lewis, John Lewis Christmas ad, social advertising, twitter /

The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season. But for an unfortunate computer science educator in Virginia, USA named John Lewis, it’s an annual exasperation. That’s because in 2007, Mr. Lewis joined Twitter with the handle @JohnLewis

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What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

B2B Marketing, Brand Marketing, Content marketing, Marketing Strategy, SEO BLOG, Social media marketing, video /

Besides the commercial and all its tear-jerking wholesomeness, the John Lewis Christmas ads have also created buzz with the soundtracks they use, which are cover songs from established hit makers. This year’s soundtrack is the Beatles classic, “Golden Slumbers,” recorded by the band Elbow. Both versions of the song usually top the record charts following

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