According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The Read More
Lies
Telling LiesDeveloped by: Sam BarlowPublished by: Annapurna InteractiveAvailable on: iOS, PCNothing I’ve played this year has felt as intimate or fully human as “Telling Lies,” the Read More
There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing. Every year, I ask colleagues in the Read More
Blogger outreach confuses most bloggers. Related blog posts and resources: People reach out in desperation. Or bloggers reach out trying to get something from influential bloggers. Read More
I regularly browse the SEO communities on Google Webmaster Forum, Reddit and Twitter, and I see headings like “Google Cache is empty!!!” and “404 error page Read More
I'm a content marketer. I believe it works (or it can). I also believe many of the so-called pros who practice content marketing are peddling poop Read More
When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires. via GIPHY Read More
Marketers, if trust is our greatest currency, why are we lying so much? Apologies in advance for the cynicism — maybe I woke up on the Read More
Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And Read More
"If it ain't broke, don't fix it." Many people abide by this philosophy. Hey, it makes life a lot easier. If you're not constantly trying to Read More