According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays that deal with or in deceit, aided and abetted by the advancement of technology and social media in the post-truth age. Erasing […]
Lies and bias on the rise in marketing and public relations Read More »
Telling Lies Developed by: Sam Barlow Published by: Annapurna Interactive Available on: iOS, PC Nothing I’ve played this year has felt as intimate or fully human as “Telling Lies,” the latest from Sam Barlow. According to psychologists, the vast majority of children grasp the concept of lying by age four. We lie to ourselves and
‘Telling Lies’: One of the most brilliant video games of the year Read More »
There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing. Every year, I ask colleagues in the technical B2B markets we serve (which are health care, life science and biotechnology) about their biggest marketing priorities of the year and what their barriers to success are, and
The Future Of Digital Marketing In B2B Lies In These Three Ideas Read More »
Blogger outreach confuses most bloggers. Related blog posts and resources: People reach out in desperation. Or bloggers reach out trying to get something from influential bloggers. I either block or ignore most blogger outreach emails because people want to use me for my blogging platform. Sure I am promised a rich link, a valuable post
I regularly browse the SEO communities on Google Webmaster Forum, Reddit and Twitter, and I see headings like “Google Cache is empty!!!” and “404 error page in Google Cache” over and over again. With so many people clearly afraid that Google isn’t rendering their pages correctly, I thought I’d write about the cache to help
Why Google Cache lies to you and what to do about it (if anything) Read More »
I’m a content marketer. I believe it works (or it can). I also believe many of the so-called pros who practice content marketing are peddling poop in an effort to keep clients coming back for more. As such, it’s time to call BS on six leading permeating throughout in the industry. Lie #1: “Quantity is what
When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires. via GIPHY Remember AT&T’s super-spammy debacle called the “Ticket Chasers” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then
Social Media Automation Is Bad, and Other Marketing Lies Read More »
Marketers, if trust is our greatest currency, why are we lying so much? Apologies in advance for the cynicism — maybe I woke up on the wrong side of the bed this morning, or the traffic was more frustrating than usual. But, when I sat down to write this column, all I could think about
Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy.
“If it ain’t broke, don’t fix it.” Many people abide by this philosophy. Hey, it makes life a lot easier. If you’re not constantly trying to reinvent the wheel, you can focus on pursuing happiness and success. It is one of many simple rules intended to help individuals prioritize and prevent unnecessary distraction or worry.
Conventional Wisdom Sometimes Lies. 7 Ways to Break the Rules and Succeed Read More »
