Lies

5 Lies Mentally Tough People Don’t Waste Energy On

Many obstacles will present themselves that will challenge your mental strength and ultimately, your ability to be a high-performing entrepreneur. It’s tempting to search for external tactics as a solution, but becoming mentally tough requires you to go inward. Failing to address your internal world, which is more commonly called our beliefs will place you […]

Lies, Damned Lies, and Content Marketing Metrics

cognitive bias, Content marketing, content marketing metrics, Convince & Convert ON, data analysis, measurement, SEO BLOG / Good To SEO

Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics. Takeaways Cognitive bias can lead well-meaning marketers to misinterpret crucial data. Content marketers should view metrics as guideposts for their next steps, rather than infallible indicators of success or failure. Enlist

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