This article was updated in June 2020 for accuracy and completeness. For me, marketing automation is one of the most exciting recent MarTech developments, because it Read More
Lifecycle
Even as we’re in the middle of a pandemic, business, and life, must go on as much as possible. And as your business feels the repercussions Read More
Think about your favorite brands. Whether it’s Nike, Apple, Disney, or Google, they all have something in common. They’ve built really strong relationships with their customers. Read More
How to Practice Effective Lifecycle Email Marketing With These 5 Messages The milestones followed by majority of the customers throughout their relationship with a brand comprise Read More
Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it Read More
In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Read More
The sales funnel is obsolete. In fact, it has been obsolete for a long time. Bold statement? Yes, but when you look at the facts, it’s Read More
Learn how you can use the Product Life-cycle model to project changes in the perception and use of your products The Product Life-cycle (PLC) describes the Read More
kmicican / PixabayThe speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as Read More
Personalization offers great opportunities for retailers to improve relevance across the customer journey Successful e-commerce marketing today requires consideration of the full customer path-to-purchase, shown below Read More