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What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to answer by the day. Building a competitive advantage in today’s hypercompetitive world is elusive. Traditional sources of a competitive advantage are no longer sustainable or relevant. Lower prices are easily replicated in real
The one martech metric that really matters: Customer lifetime value Read More »
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In the marketing world, niche terms and metrics get thrown around frequently, and while there is some jargon that you can just shrug off, there are others that you should pay attention to, which brings me to the topic I’d like to discuss today: Customer Lifetime Value (CLV). This is a metric that is often
What Exactly Is Customer Lifetime Value and Why Should You Care? Read More »
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Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. “Underappreciated, you say? We measure customer lifetime value, and it’s really important to us!” Sure it’s a common metric, but why is it important to your business? Most B2C marketers use customer lifetime value as an input to determine how much is reasonable
How to Maximize Customer Lifetime Value (CLV) to Grow Revenue and Profit Read More »
You’re drowning in data. You’ve got enough KPIs to track and report on already. Why would you possibly need another one? What good would come of adding yet another hour to the end of you’re already long work day in order to dig it up? The truth, in this case, is that you can’t afford
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You can buy almost anything online these days, from makeup to musical instruments, record players to real estate. It’s easy, simple and convenient. It’s also just as easily to buy new and used items from other average, everyday people as it is to buy from bigger box stores and multinational corporations. With so many people
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Recently we’ve experienced some work being stolen. Creative ideas getting plucked up and sold elsewhere without attribution. This isn’t new for us. Nor is it new for many who do work online. In creative work there is often this risk that ideas or product can be stolen, used elsewhere by other people. In fact, you
How to be a Lifetime Creative in a World Where Work Gets Stolen (FS221) Read More »
