Two decades in the making, Four Peaks Brewing Co. has released its Golden Lager. The brewer has taken some of the world’s most celebrated lager yeast to deliver its own authentic, elegant flavor befitting the beer’s bright color. The end result is a satisfying and enjoyable lager to enjoy for the Super Bowl. What is […]
Golden Lager Offers Refreshing Light Flavor For Super Bowl Festivities Read More »
Solving the problem of capturing and analyzing “dark data” is the business problem of the century, especially for CMOs who are increasingly accountable for generating revenue and improving business outcomes. What is dark data? It’s the unstructured data that’s all over social networks, and it’s full of valuable insights you can put to work to
Light Balance finished the night off on America’s Got Talent Finale with another incredible light dance routine. Simon Cowell said that this performance works in the dance and entertainment industry. Simon once again called on the entertainment business to book Light Balance. Heidi Klum said that she is buying tickets to see them again and
Imagine that you head online in search of a pair of vintage-looking Levi’s, which have swiftly emerged as the latest must-have jeans, thanks to the resurge of retro styles on the runway and redone denim a la Vetements. Bloomingdales has sold out of your size, but you locate the exact same pair on what appears
Dark social sounds like some ominous place hackers roam and illegal transactions happen, but this is not the dark web. Dark social has to do with social sharing of brand content that’s hidden. Five years ago Alexis Madrigal coined the term dark social in The Atlantic. Some sharing of brand content is public and can be
This is a guest contribution from Megan Totka. Building a profitable e-mail list requires more than just adding a newsletter signup form to your website. Attracting and retaining an email list that ultimately turns into customers means finding creative ways to get in front of them and continually providing value. The good news is that
4 Ways to Use Social Media to Light a Fire Under Your List Building Strategy Read More »
The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience. Chief among the culprits is images, which as we have seen in part 1 of this series, How to optimize your mobile site speed, account for 68%
