Market Research – Forget Big Data, the Future Is in ‘Small Data’: Author Martin Lindstrom on Marketing Smarts [Podcast] : Marketing Podcast
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Smart brands invest in understanding their audience. They purchase expensive third-party research reports, conduct focus groups and administer surveys, and ask sales and customer service teams to share insights into the mind of their customers. But how committed are you […]