3 lesser-known LinkedIn features you should be using There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision makers, it’s never been faster, easier and more cost effective to get your message in […]
Using LinkedIn to boost B2B leads Read More »
There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members, including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes. LinkedIn’s reach and reputation also make it an ideal place
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Developing a strategic approach to LinkedIn Marketing for B2B companies – advice from Steve Phillip of Linked2Success In this interview, Steve Phillip, a leading Coach and Expert on using LinkedIn shares his approaches and explains how his clients are using LinkedIn. The interview covers the essentials of using LinkedIn such as overcoming barriers to entry, avoiding
Creating a strategy for using LinkedIn for B2B marketing Read More »
By Aaron Agius There are 500 million people who use LinkedIn to connect with others in their industry and advance their careers. With so many decision-makers, influencers, and other important members of your target audience gathered in one place, including LinkedIn in your marketing strategy is key to your company’s success. Whether you already have a LinkedIn
LinkedIn Marketing: 5 Mistakes You Can’t Afford to Make Read More »
typographyimages / Pixabay Marketers, still treating your resume and LinkedIn profiles more or less the same? If so, you’re probably utilizing one (or both) the wrong way. Your resume and LinkedIn account are undoubtedly among the best tools available to market your professional skills, experience and talent to marketing recruiting firms and potential employers. Unfortunately,
How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently Read More »
“I got 99+ endorsements, and they all help prove my proficiency in key areas.” That’s what Jay Z might say if he was optimizing his LinkedIn profile. Hopefully you get the reference. But seriously, LinkedIn endorsements are really important. In fact, they’re one of the most effective ways to prove your expertise and back up
How to Get 99+ Endorsements on All Your LinkedIn Skills Read More »
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LinkedIn has two main features designed to help you share ideas about your business. You can either share content published somewhere or write an article. While about 3 million users share content on LinkedIn weekly, the latter option has the potential to become an important part of your content marketing strategy. The drawback is that
Blogging on LinkedIn: A Business Prospective Read More »
LinkedIn (NYSE:LNKD) is a resource recruiters, employers and job-seekers simply cannot afford to ignore. In fact, it is reported 87 percent of recruiters are using LinkedIn as a hiring tool? LinkedIn is becoming an extremely competitive forum to advertise jobs. So gone are the days when simply posting a sentence or two about a job on
Amazing Tricks to Get the Most Out of Posting a Job on LinkedIn Read More »
Since LinkedIn was acquired by Microsoft there has been a flurry of new features and capabilities. One such feature is the introduction of Lead Gen Forms. So what are they? How do they work? Should you be testing them? Let’s dive in. What Are Linkedin Lead Gen Forms? Lead Gen Forms are a new ad
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