As of Sunday, Mar. 1, Google is treating the nofollow link attribute as a hint, rather than a directive, for crawling and indexing purposes. Google is already treating all link attributes (sponsored, UGC and nofollow) as hints for ranking purposes and has been doing so since it made the original announcement in September. First introduced […]
Google’s new treatment of nofollow links has arrived Read More »
Would you like to receive more story requests from bloggers and journalists? Don’t you want to see more and more news stories mentioning your brand? Your first step to building more online coverage is to create an effective press page. Why Create a Press Page? I lost count of how many times I wanted to
How to Create an Effective Press Page to Attract Coverage and Links Read More »
If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your competitors can’t or at least those which they’ll struggle to replicate. That means doing something different. You won’t gain a strong competitive advantage through guest posting, resource
5 Types of Interactive Content to Attract Valuable Links Read More »
I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months.
The SaaS market has been on a continuous growth streak for the last few years and it is going to continue in the coming years as well. What exactly is SaaS? Here’s a simple definition: Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them
A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website Read More »
Over 5.6 million blog posts go live every day. That’s more than 233,000 per hour. And, despite only about 20% of the world’s population speaking English, 66% of that content is in English. That’s a lot of competition for users’ attention. One way that you and your content can stand out in such a crowded
How to Get Quality Links with Thought Leadership & Speaking Read More »
PHOTO: Christina Morillo — Canva Internal links are very important for search engine optimization (SEO). However, because many have no idea of their importance, they are heavily underrated and easily overlooked. For many people, unfortunately, the navigation bar links are all one needs to be able to browse through a site. That is wrong. An
9 Tips on building internal links for better SEO and site usability Read More »
You may have heard of Google Registry’s “.new” initiative. Their recent launch of the .new domain extension makes it easier for everyone to perform online actions quickly—like shortening a link. Not only do we love .new, but we’re proud to be one of the first businesses Google selected to help launch it. Now, it’s even
Link.new: Create Powerful Short Links in Seconds Read More »
Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to. Some businesses are still to be sold on whether investing in content is a good idea, but when you look at websites like The Culture Trip
How to Create a Travel Content Strategy That Drives Links, Traffic & Conversions Read More »
Are you in need of a YouTube URL shortener? If so, we’ve got some good news: You’ve come to the right place. You can easily shorten your links for YouTube with Bitly to see who’s clicking on your videos, share links in the comments and add links to your bio. In this post, we’ll tell
