Public relations and link building go together like chocolate and peanut butter. But in order for PR to play an effective role in your link building efforts, it requires the right approach. That means you need to first have a story that, from the audience’s perspective, is worth telling. BUT just because you’ve got a […]
How to Earn Links by Doing Something Truly Newsworthy Read More »
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link
While DA, DR, and PR offer a quick way to see backlink quality, there are other metrics that you should consider, for example, website traffic. The more traffic a website gets, the higher the chance that people will click on a backlink and visit your site. Google recognizes this, and that’s why a backlink from
What Everyone Must Know About Backlink Quality, Link Penalties And Bad Links Read More »
Introducing the Nofollow, Sponsored, & UGC Attributes On Tuesday, September 10th, 2019, Google announced that the currently 14-year-old “nofollow” attribute would be set to receive two significant new siblings: the “sponsored” attribute and the “UGC” attribute (UGC stands for “user-generated content”). So, why improve something if it is not broken? Why two new attributes where
Nofollow, Sponsored, and UGC Links Guide Read More »
A captivating headline will draw you in. A good opening line – a hook – will entice you to keep reading. And a well-placed, eye-catching visual will keep you focused and will be remembered long after the words you read have been forgotten. Not only will images captivate your audience, but using visual content is also a
How to Use Visual Content to Earn More Links Read More »
Podcast: Download Subscribe: Apple Podcasts | Android | “[P]eople in the industry who’ve been in it a long time… I think a lot of people need to get better at not making [newcomers] feel bad, because I do see people asking questions and they’re probably new, or maybe they just don’t know for whatever reason,
Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST] Read More »
Google’s Matt Cutts declared guest blogging (and other tactics) as a way of generating SEO inbound links as a “spammy practice” that was dead and gone, way back in 2014. It was a statement that generated plenty of response, both defending and arguing against Cutts’ assessment of the practice. Five years later, guest blogging — or guest
Five sure-fire strategies to build inbound links Read More »
If there’s one thing marketers need to know about effective digital marketing, it’s that “content is king.” This simply means that whatever strategy you’re using for your campaign, it should always be anchored on sound, helpful, and unique content. Spam and other disruptive advertising practices should not become options if you are looking to build
A Security Tale: A Timeline — the story of, and consequences of, one chap’s insane workload being the NZ security person for Equifax during the fallout from the breach. Perfect storm of remote management, global demands, outsourced team, outsourced cloud providers…and 18-hour days spent trying to cover your employer’s ass. He talks about the logistic
Four short links: 25 October 2019 Read More »
Quantum Supremacy: The Gloves are Off (Scott Aaronson) — Google demonstrated a quantum system that will be exponentially faster, as the number of qubits increases, than a classical system simulating the problem. IBM proposed a way of using the world’s most powerful classical supercomputer (Summit) to brute force a solution faster than the method listed
Four short links: 24 October 2019 Read More »
