If you’ve decided to take on podcasting in 2020 (or already have one but would like it to reach more listeners next year), let me welcome you to the flock of around 2 million other podcasts that Google has already discovered, indexed, and ranked. Podcasts are the ultimate multitasking aid: they’re there to help you […]
Kirsty Logan, author of Between Sea & Sky. Audible It’s not easy being an outsider in a small town. It’s harder if you’re a single mother and no one knows who the father is. And it’s even worse if the father is a mythological creature who turns up on your doorstep demanding custody of his
Why long-lost folklore still matters to modern listeners Read More »
Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in select markets, they’ll also be able to narrow their campaigns to certain podcast categories, such as “Comedy,” “Lifestyle & Health” and “Business & Technology.” Spotify is investing heavily in podcasts. Earlier this year, Spotify spent a
Advertisers can now target Spotify podcast listeners Read More »
Podcasting had a banner year in 2018. The medium had “explosive” growth in listenership, according to Edison Research, which found that more than half of Americans now say they’ve listened to a podcast. Several trends contributed to that growth – from Hollywood adaptations bringing more attention to top podcasts, to the snowballing popularity of short-form
Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. For now, the streaming service is experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s Axe and Spotify Studios’
Spotify is testing voice-enabled ads that let listeners command engagement Read More »
The retired minister aims to spread his message across a new medium. Tulsa, Oklahoma ,USA – WEBWIRE – Tuesday, January 15, 2019 From pulpit to print to digital, a Christian author preaches what the Bible says about evil, war, justice and the ideal Christian response to war. Coleman Lewis Coates sees no biblical
The Listeners author Coleman Lewis Coates gets his own website Read More »
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. With the success of high-profile series like Serial and S-Town, highly successful
How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands] Read More »
