listings

How to Optimize Job Listings for Google Search

Now is the time for employers to optimize their job listings and careers pages so that they will appear in Google for Jobs search results. Google for Jobs has been steadily rolling out new features for job seekers since June 2017, presenting aggregated information like salary ranges and reviews from sites like Glassdoor and kununu […]

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Millions of fake Google Maps listings hurt real business and consumers

Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the Wall Street Journal reported this week. These fake listings push real businesses further down the local search results, impacting their ability to reach customers and make unsuspecting users easy targets for scammers. Google says it is

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An Estimated 11 Million Fake Business Listings On Google Maps 06/21/2019

Despite Google’s sophisticated algorithms and high-paid software engineers, the company struggles to protect against “chronic deceit” from fake listings on Google Maps. There is a long history of this type of abuse on the site. This is not just one million, but 11 million falsely listed businesses on any given day, according to The Wall

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How to Expedite Product Changes in Google Organic Listings

I’ve twice addressed how Google Shopping feeds can enhance organic search listings. In “Real-time SEO: Create a Google Product Feed from an XML Sitemap,” I explained how to use a product feed to update organic listings, not just Shopping ads. And then, in “Measuring Traffic from Google Shopping’s New Organic Listings,” I reviewed how to

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