Litmus

Virtual backgrounds to show off your email geek pride on Zoom and Teams – Litmus

Since the onset of the COVID-19 pandemic, many of us have made the switch from working in an office to working from home. This has presented many opportunities, from reduced commute times to guest appearances on Zoom or Microsoft Teams—from kids, pets, spouses, and guests galore. While these appearances can add much needed comic relief …

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What is an email template? Find out and learn the benefits – Litmus

SEO BLOG / By Good To SEO

If you’re brand new to the email industry—or even if you’re a veteran—there may be some confusion about what an email template actually is. Is it a single email sent to a subscriber? Something saved in an email service provider’s WYSIWYG editor? A collection of code snippets to build new campaigns? In this post (and …

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Delivering episode 34: Shazad Beharry on going email first in an omnichannel world – Litmus

SEO BLOG / By Good To SEO

In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Show Notes Topics Shazad’s journey into email marketing (1:10) His work at AutoNation (2:30) On using email first …

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How Litmus uses Email Analytics [webinar recording and Q&A] – Litmus

SEO BLOG / By Good To SEO

Everyone wants to be data-driven, but when it comes down to it, email marketers are often left with only clicks and opens to make important decisions that impact the entire business. Yikes. In December, Magan Le, content marketing manager at Litmus and recovering email marketer, was in the weeds learning what worked for our own …

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We’re going live on YouTube – Litmus

SEO BLOG / By Good To SEO

As a team, we’ve made a number of resolutions for 2021. One of my own resolutions is to double down on educational content for email marketers. Sure, that means more blog posts, ebooks, webinars, and the like… but one area I want to focus on is growing the Litmus YouTube channel. That’s going to start …

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Our Top 5 Webinars from 2020 – Litmus

SEO BLOG / By Good To SEO

If there’s one thing 2020 didn’t completely destroy, it’s online events. With the majority of the industry working from home throughout the pandemic, companies (including us) invested heavily in delivering value through webinars. While we hosted more webinars than ever (including all of our Litmus Live events) in 2020, a few stood out as attendee …

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What Are Your New Year’s Resolutions for Email? – Litmus

SEO BLOG / By Good To SEO

It’s 2021. Finally. Finally. While we’re just as thrilled as you are that 2020 is officially over, like a lot of you, we’re looking ahead and thinking about how we can make 2021 better than what felt like the worst (and longest) year in history. That’s right, it’s time to talk about New Year’s Resolutions™️—all …

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litmus email analytics engagement charts with email read rate

Why spam trigger words are a thing of the past – Litmus

SEO BLOG / By Good To SEO

Creating an email can take a lot of work. So for it to land in the junk folder? A little soul crushing, not gonna lie. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it …

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2020 Year in Review: Webinar Recording + Q&A – Litmus

SEO BLOG / By Good To SEO

What. A. Year. 2020 has thrown every curveball imaginable at email marketers but we’ve still pulled through. It’s been a year for the history books, which is why we spent some time talking through those challenges, our favorite stats, trends, and email campaigns of the year, and what it all means for 2021 and beyond. …

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The Litmus Live Events That Got Us Through 2020 – Litmus

SEO BLOG / By Good To SEO

Litmus Live—our annual events devoted to all things email—looked a lot different this year. While we started off 2020 with big plans for in-person events, we had to completely rethink how we ran events in order to keep everyone safe during the COVID-19 pandemic. So, what’s usually three conferences later on in the year turned …

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