Welcome to 2022 and another year of feeling inspired by the incredible work of email marketers. In January, our inboxes were brimming with exciting campaigns that encouraged us to push the envelope as we plan out our own email program. From empathetic and relevant messaging, to personalized experiences and creative trends, we celebrate the brands […]
The Litmus Team’s Favorite Emails of January 2022 – Litmus Read More »
In October, we put out a call for your best emails as part of the Email Excellence Awards. And DID 👏 YOU 👏 ALL 👏 DELIVER. A big thank you to everyone who submitted their email for consideration. Judging this year’s submissions was no easy feat. Not just because of the volume (nearly 300 entries),
Since the onset of the COVID-19 pandemic, many of us have made the switch from working in an office to working from home. This has presented many opportunities, from reduced commute times to guest appearances on Zoom or Microsoft Teams—from kids, pets, spouses, and guests galore. While these appearances can add much needed comic relief
Virtual backgrounds to show off your email geek pride on Zoom and Teams – Litmus Read More »
If you’re brand new to the email industry—or even if you’re a veteran—there may be some confusion about what an email template actually is. Is it a single email sent to a subscriber? Something saved in an email service provider’s WYSIWYG editor? A collection of code snippets to build new campaigns? In this post (and
What is an email template? Find out and learn the benefits – Litmus Read More »
In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Show Notes Topics Shazad’s journey into email marketing (1:10) His work at AutoNation (2:30) On using email first
![How Litmus uses Email Analytics [webinar recording and Q&A] - Litmus](https://www.goodtoseo.com/wp-content/uploads/2021/01/How-Litmus-uses-Email-Analytics-webinar-recording-and-QA-1024x537.png)
Everyone wants to be data-driven, but when it comes down to it, email marketers are often left with only clicks and opens to make important decisions that impact the entire business. Yikes. In December, Magan Le, content marketing manager at Litmus and recovering email marketer, was in the weeds learning what worked for our own
How Litmus uses Email Analytics [webinar recording and Q&A] – Litmus Read More »
As a team, we’ve made a number of resolutions for 2021. One of my own resolutions is to double down on educational content for email marketers. Sure, that means more blog posts, ebooks, webinars, and the like… but one area I want to focus on is growing the Litmus YouTube channel. That’s going to start
If there’s one thing 2020 didn’t completely destroy, it’s online events. With the majority of the industry working from home throughout the pandemic, companies (including us) invested heavily in delivering value through webinars. While we hosted more webinars than ever (including all of our Litmus Live events) in 2020, a few stood out as attendee
It’s 2021. Finally. Finally. While we’re just as thrilled as you are that 2020 is officially over, like a lot of you, we’re looking ahead and thinking about how we can make 2021 better than what felt like the worst (and longest) year in history. That’s right, it’s time to talk about New Year’s Resolutions™️—all
What Are Your New Year’s Resolutions for Email? – Litmus Read More »
Creating an email can take a lot of work. So for it to land in the junk folder? A little soul crushing, not gonna lie. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it
Why spam trigger words are a thing of the past – Litmus Read More »
