Litmus

Love Letter Virtual Backgrounds

Virtual backgrounds to show off your email geek pride on Zoom and Teams – Litmus

Since the onset of the COVID-19 pandemic, many of us have made the switch from working in an office to working from home. This has presented many opportunities, from reduced commute times to guest appearances on Zoom or Microsoft Teams—from kids, pets, spouses, and guests galore. While these appearances can add much needed comic relief …

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Litmus email templates

What is an email template? Find out and learn the benefits – Litmus

If you’re brand new to the email industry—or even if you’re a veteran—there may be some confusion about what an email template actually is. Is it a single email sent to a subscriber? Something saved in an email service provider’s WYSIWYG editor? A collection of code snippets to build new campaigns? In this post (and …

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Delivering episode 34: Shazad Beharry on going email first in an omnichannel world - Litmus

Delivering episode 34: Shazad Beharry on going email first in an omnichannel world – Litmus

In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Show Notes Topics Shazad’s journey into email marketing (1:10) His work at AutoNation (2:30) On using email first …

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How Litmus uses Email Analytics [webinar recording and Q&A] - Litmus

How Litmus uses Email Analytics [webinar recording and Q&A] – Litmus

Everyone wants to be data-driven, but when it comes down to it, email marketers are often left with only clicks and opens to make important decisions that impact the entire business. Yikes. In December, Magan Le, content marketing manager at Litmus and recovering email marketer, was in the weeds learning what worked for our own …

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