What. A. Year. 2020 has thrown every curveball imaginable at email marketers but we’ve still pulled through. It’s been a year for the history books, which is why we spent some time talking through those challenges, our favorite stats, trends, and email campaigns of the year, and what it all means for 2021 and beyond. […]
2020 Year in Review: Webinar Recording + Q&A – Litmus Read More »
Litmus Live—our annual events devoted to all things email—looked a lot different this year. While we started off 2020 with big plans for in-person events, we had to completely rethink how we ran events in order to keep everyone safe during the COVID-19 pandemic. So, what’s usually three conferences later on in the year turned
The Litmus Live Events That Got Us Through 2020 – Litmus Read More »
Email marketing is a team effort. So is building and growing a company devoted to helping email marketers send better campaigns. While you’ve seen most of us from the Marketing Team on webinars, in your inbox, or right here on the Litmus blog, there are a ton of other people working behind the scenes to
It’s almost time to say good-bye to 2020 (finally!). Despite its challenges, many of you found success with your email marketing programs. We’re honored you looked to Litmus for guidance and want to share with you the Litmus resources you found most essential in 2020—and can carry with you into 2021 and beyond. Live Optimization
The Top 5 Email Resources, Guides, and Reports from Litmus in 2020 Read More »
In this episode of Delivering, host Jason Rodriguez chats with one of his friends about how they use email, think about common email marketing practices, and how email marketers can make their campaigns more valuable for everyday subscribers. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with
Delivering Episode 22: Friends on Email With Rachel Black – Litmus Read More »
June’s Litmus Live Day was all about personalization and using data to tell stories. Scott Stratten, president of UnMarketing, joined us to talk about humanizing your messaging during global unrest, staying true to the needs of your customers, and the disconnect between management teams and marketers on what makes sense to monitor in their email
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The steps you need to take to turn an email idea into an active campaign will likely always be the longest process of your marketing team’s job. With more consideration in your pre-send process, you’ll see more efficiency in each step and realize greater insights. How do you bridge the gap between where you are
6 steps: How marketing teams can achieve the pre-send email dream – Litmus Read More »
Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. In 2019, custom illustration was the hottest trend across
Email metrics are powerful tools to help build contextually relevant campaigns for subscribers. Too often, we review the performance of email sends to report on open or conversion rates, track deliverability and unsubscribes, or pull these further down to examine lifetime customer value and pipeline opportunities. Knowing this information is important, but how often do
Bringing Data to Life: What’s Coming Up at Litmus Live Day in June – Litmus Read More »
