LiveRamp

MarTech Minute: LiveRamp launches Safe Haven, mParticle gets $45M boost

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. PARTNER UP. Identity resolution platform LiveRamp has launched Safe Haven, a permission-enabled data solution that makes it possible for brands, retailers and media networks to share […]

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LiveRamp sheds location data business

SEO BLOG / Good To SEO

In 2016 LiveRamp paid roughly $140 million for two companies, Arbor and Circulate, that helped the company improve “people based marketing” and deterministic identity resolution. Last quarter, according to AdExchanger, it divested the location-data component of Arbor. Arbor and Circulate became part of LiveRamp’s omnichannel, IdentityLink identity resolution tool. Location data was a component of

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LiveRamp makes its IdentityLink available for RTB

LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side platforms (DSPs). IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and channels, including offline. With IdentityLink as part of their targeting data, LiveRamp said, advertisers can limit their advertising frequency

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Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp

A-From MTT, Channel: Martech: Analytics & Data, Internet Marketing Industry, Internet Marketing Industry: Acquisitions / Good To SEO

Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for sale. It also follows a strategic review by Acxiom about the possibility of selling AMS and its

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LiveRamp brings its search targeting to Bing Ads

SEO BLOG / Good To SEO

Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink. The first effort for that service was designed for Google’s Customer Match. IdentityLink is LiveRamp’s people-based identity resolution service. With Google’s Customer Match, a brand can target customers with ads in Google Search results.

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SearchCap: LiveRamp targets Bing Ads, Amazon Marketing Services & more

SEO BLOG / Good To SEO

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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LiveRamp adds outside quality scoring to its third-party data marketplace

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics / Good To SEO

For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results. This week, identity resolution provider LiveRamp is out with what it describes as the first data scoring initiative for third-party data segments. The initiative makes

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LiveRamp moves into B2B data with purchase of Pacific Data Partners

A-From MTT, Channel: Martech: Analytics & Data, SEO BLOG / Good To SEO

LiveRamp’s IdentityLink utilizes millions of anonymized, cross-channel profiles of consumers for the targeting of ads and other marketing through demand-side platforms and data management platforms. This week, the company is enlarging its scope to include businesses, announcing it has purchased B2B data provider Pacific Data Partners (PDP). Deal terms were not made public. The co-founders

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LiveRamp launches IdentityLink for Publishers

A-From MTT, Channel: Martech: Analytics & Data, Display Advertising, Marketing Tools, Marketing Tools: Analytics, Programmatic Advertising & Media Buying, SEO BLOG / Good To SEO

LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink

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