Stop Saying ‘Create Great Content’ – Say This Instead

Stop Saying ‘Create Great Content’ – Say This Instead

Are you obsessed with creating great content? I hope not. Today, that’s a horrible approach to content creation. Why? Great is such a vague descriptor that it’s useless. You’re biased. You don’t get to decide if something’s great – your readers do. Anyone who’s been at this for a while knows the bone-numbing horror of …

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