If your business isn’t reaching its target customers online, you’re blowing a big opportunity. March 5, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Inarguably, the purpose of spending weeks and months dishing out relevant content on your website is to make a profit. And if you’re like other site owners out […]
How Localizing Your Webite’s Content Can Boost Sales Read More »
One in every four US dollars spent on Technical Consumer Goods (TCG) today are for transactions made online, but it’s not a consistent global story of expansion. Therefore it’s time to rethink if your global e-commerce strategy on a local level. The growth of online shopping has slowed in some markets and where spend happens
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When Pampers first began selling its diapers in Japan, sales flopped miserably. It wasn’t because the Japanese don’t use diapers. It was because Japanese consumers were confused by the packaging, which was an image of a stork delivering a baby. Because the story of babies being delivered by storks doesn’t exist in Japanese culture, consumers
Best Practices for Localizing an International Inbound Marketing Campaign Read More »
About the Report What you’ll learn Table of contents Shopee is an online shopping platform in Indonesia, Taiwan, Vietnam, Thailand, the Philippines, Malaysia and Singapore. It is operated by Sea Ltd, an internet platform company that also runs digital entertainment platform Garena, and digital financial service AirPay. Shopee prides itself on being extremely localized for
Shopee: Localizing Ecommerce in Southeast Asia and Taiwan Read More »
