Location

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Your 6 new ways to use location targeting

As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer bases. Years ago, simply targeting the geographic region of interest was an easy win for improved relevance and reach. But times have changed, and so have the

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Local Search

Local SEO Is Like Real Estate: Location, Location, Location

  Now that it’s 2017, most business owners have heard of SEO. If you haven’t, it doesn’t take long to get caught up. You get bombarded with information about optimization as soon as you take your business online. -And it’s complicated. Because you don’t just have the SERPs (Search Engine Results Pages). You have Images, Knowledge Panels, Videos,

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Location And Branding: Customer Experience At Its Best

Use Your Location To Improve Your Brand And Business Ever thought about how your physical location reflects on your brand and your business? Or did you rent the first available place you could afford without thinking about the marketing implications? Be honest. I know other factors are much higher up your real estate requirements list.

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