locationbased

Why out-of-home may be the ultimate location-based (digital) marketing medium

Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector this year will exceed $8 billion in ad spending, according to the Outdoor Advertising Association of America. In many ways, OOH is …

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Six ways marketers can fight location-based ad fraud – Econsultancy

According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent. Somewhere …

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Location-Based Marketing: What Works and What Doesn’t

A rapidly growing marketing strategy, sitting right in the middle of the advertising ecosystem, is location-based marketing. According to BIA Advisory Services, marketers will spend over $26 billion in 2019 on geotargeted campaigns. This specialized marketing technique is a great fit for most, but not all industries.  Here is what makes for successful location-based marketing—and …

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A day in the life of… CEO of location-based mixed reality platform, Landmrk – Econsultancy

In marketing we’ve been all in a froth about mixed reality for some time. But as consumers spend ever more time on mobile devices that are increasingly sophisticated, tech companies are offering brands new ways to exploit the confluence of the real world and the smartphone. Seth Jackson is CEO at Landmrk, one of those …

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Location-based marketing: What works and what doesn’t in a campaign

Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness. BIA Advisory Services shows that marketers will spend over $26 billion in 2019 on campaigns built from location-based data. However, not all geotargeting campaigns are created equal. Here’s what makes for successful location-based marketing, …

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How to Use Location-Based Mobile Marketing to Promote Your Restaurant or Bar

Location-based mobile marketing is a growing trend—and for owners of independent restaurants or bars, it can be a great way to reach your customers when they’re on the go (and hungry or thirsty). This year, 2.18 billion people are expected to use mobile phone messaging apps and that number is expected to grow to 2.48 …

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Why entities may power the future of location-based data

Over the past decade, Google has continued to increase the amount of personal data they collect from people querying information or supplying data to them. A story on Quartz brought this practice to light last year when a researcher discovered Google tracking location information from Android devices even if they have location services disabled: Since the …

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