Why out-of-home may be the ultimate location-based (digital) marketing medium
Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all.
Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all.
According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US.
A rapidly growing marketing strategy, sitting right in the middle of the advertising ecosystem, is location-based marketing. According to.
In marketing we’ve been all in a froth about mixed reality for some time. But as consumers spend ever.
Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance.
Location-based mobile marketing is a growing trend—and for owners of independent restaurants or bars, it can be a great.
Snap Inc. has announced two new, location-based ad tools which will give businesses more ways to reach their target.
Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools today,.
Over the past decade, Google has continued to increase the amount of personal data they collect from people querying.
Snapchat continues to flip location-based search on its head. Earlier this year, Snapchat turned people’s Snaps into a spin.