locations

How to Grow Your Business From a Single Site to Multiple Locations

Expanding your small business can be exciting for any entrepreneur. However, adding multiple locations means you can no longer be physically present in every spot to control the daily operations. And that can be a difficult thing for hands-on business owners who have largely overseen those operations since day one. This is just one of […]

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Google launches new Google My Business API, new dashboard to manage multiple locations

Google said this morning that local search on mobile devices is growing faster than mobile search overall — 50 percent year over year. Partly in response, Google has been regularly adding new features to the Knowledge Panel and Google My Business (GMB). Today, Google announced a new GMB API, new agency dashboard and new agency

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The Power of Locations and Hashtags in Instagram Stories

With a measurably higher engagement rate and contained growth, Instagram has quickly grown to become the preferred social media platform for individuals and businesses alike. If your brand doesn’t already have a presence on Instagram, what are you waiting for? If your brand is already on Instagram, what’s holding it back from getting even bigger?

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Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business – Next Level

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she’s returned to share how to do effective keyword research and targeting for local

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Bing Ads adds URL tracking parameters for locations & extensions

To help advertisers get more information about the source of their ad clicks, Bing Ads has introduced more URL tracking parameters and updated an existing parameter. Updates to the {TargetID} parameter allow it to capture data for custom and in-market audience lists and targeted location IDs. TargetID already returns the ID of the keyword, remarketing

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How to effectively segment accounts with multiple locations

One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple locations. For example, you may be advertising for a company that has franchises throughout the country (such as a Macy’s or REI) or a branch of locations unique to a region (e.g., Shaw’s grocery stores in

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Google Maps will use crowdsourcing to identify wheelchair-accessible locations

Google Maps has rolled out a new editing feature that crowdsources accessibility details about locations or business listings — making it possible for anyone to add details on whether or not a place is wheelchair-accessible. “When you want to share accessibility information about a place or add details about many places quickly, just open Google

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