Lawyers and law firms venturing into the digital landscape rec-ognize the benefits of a digital marketing plan that incorporates search engine optimization, Goo-gle ads, and social media. But there are a few key points that lawyers should know before they finalize an overall strategy for their digital approach. In today’s digital world, law firms have […]
Business-to-business companies frequently sell products through dealers. But it’s not always obvious to would-be customers how to locate a dealer, to inquire. In this post, I’ll review eight examples of compelling online dealer locators. Rockwell Automation Rockwell Automation is a provider of industrial automation and information products. The buttons and input boxes on the company’s
If you have more than one physical location, in addition to your ecommerce site, you need a store locator. Slapping all your store addresses on a single web page and calling it done doesn’t cut it for shoppers or for natural search performance. An optimal store locator should be searchable for your customers and also
SEO: Store Locators Good for Bots, Good for Shoppers Read More »
Does your store locator receive natural search traffic, or do yellow-page sites and Yelp win the clicks from keyword searches for your brand? Without an SEO-friendly store locator, you may be handing an advantage to your competition. Store locators are tricky for search engines because they tend to be interactive tools that generate map results
