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How long do email marketers spend on the tasks creating emails?

Chart of the Day: The State of Email Workflows in 2017 (Production Cycle) – Part 2 of 6 We are now in the second installment of our six-week series on email workflow. Last week we discussed content planning and how correct planning isn’t just advantageous to you but your clients. This week we are focusing

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Google Now is dead, long live ‘the feed’

Google Now was launched at Google I/O in June, 2012. It was part of a package of updates and UI changes for mobile search, which included a female-voiced mobile assistant to compete with Apple’s Siri. Google Now was initially a way to get contextually relevant information based on location, time of day and your calendar. It evolved to become much

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Evergreen Content: Maximizing Your Copy For Long Lasting Effect

Writing copy is hard work. With all the effort put into your writing, the last thing you want to do is rewrite the same topic a month from now. This is where evergreen content comes in to play. In today’s fast-paced world, it’s reassuring to know solid, timeless information is still in demand. Informative content

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search engine optimization

How Long Does It Take for Search Engine Optimization to Show Results?

By Michael Yunk SEO professionals are quite used to getting questions like “how soon can we see results?” from business owners. Those who are not familiar with how search engine optimization works often have a genuine concern about how effective it is. When investing a good chunk of money in online marketing, business owners like

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