By Mark Zeni Any blogger or business owner can pump out a 500-word blog post and call it a day. And while there’s some immediate benefit in a short, compelling post, there isn’t a ton of long-term value. Long-form content is what you should really be investing your resources […]
5 Tips for Crafting Higher Converting Long-Form Content Read More »
There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form
Why Marketers Shouldn’t Shy Away From Long-Form Content Read More »
We’ve been writing (and promoting) long-form content for years now. But is its popularity finally on the wane? If you’re a blogger, journalist, marketer, or writer you’ll know about long-form content and the booming popularity that it’s experienced over the last few years. Much research points to the fact that this longer format has positive
Does Long-Form Content Still Get Worthwhile Results? Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders how to know when it’s time to end a good thing.
Marketers, Not Publishers, Will Win With Long-Form Content Read More »
Editor’s note: Paolo Mottola is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. With Mark Zuckerberg recently identifying video as a “mega trend” with the same game-changing potential as mobile, the
How REI is Unlocking the Power of Long-Form Video Read More »
