Conventional Ad Testing Is Dead, Long-Live AI Testing

A/B testing, Ad Copy Testing, ad testing, Opinion, PPC /

July 25, 2018 Ad Testing Reviewed Over the past decade, ad testing has, for the most part, been a simple A/B test. Change messaging or URLs and see which ad performs best through a 50/50 split serve. Then after enough statistical significance, see which ad performed best based on the CTR and other KPI metrics […]

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