If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic loads of visitors mean absolutely nothing without conversions The trick to a successful website is twofold: […]
How to Boost Traffic and Conversions with Long-Tail Keywords Read More »
Image credit: GaudiLab/Shutterstock Good content marketing, which makes use of long-tail keywords, can be key to making sure your small business ranks well on Google. As the internet continues to change consumer behavior, more marketers are turning to content marketing to reach customers. But the rules for this new form of consumer outreach are different
Generating positive product reviews ultimately increases sales. SEO can drive up your profit margin by optimizing on customer satisfaction, and we know this can help you achieve the bottom line. Product perception is fundamental in maintaining long-term business success. A positive review has the potential to draw in more business as customers are consistently looking
How To Increase Sales Through Long-Tail Keyword SEO Read More »
Here’s something we all know so well that nobody needs to say it anymore: content is king. We know it because we’ve been hit over the head with the phrase more times than you can shake a page view at. There’s no getting away from it: producing high-quality, engaging content and unique copy is vital
How to scale content production to capture the long-tail opportunity Read More »
How to Increase Social Media Reach with SEO and Long-tail Keywords Countless blog posts are dedicated to the importance of using social media to boost website search engine placements. Far fewer experts emphasize the value in using search engine optimization (SEO) to boost reach on social media. Many marketers don’t recognize the value of driving
How to Increase Social Media Reach with SEO and Long-tail Keywords Read More »
The SEO landscape is changing. RankBrain, Latent Semantic Indexing and voice search have placed a heavy hand of friendly persuasion on the SEO industry, resulting in a shift towards solution-led (rather than keyword-led) content. For years, short-tail and transactional keywords were the primary focus of SEO campaigns and, to an extent, they still tend to
Keyword research: 5 ways to find great long-tail keywords Read More »
A robust content marketing campaign may attract shoppers searching on long-tail keyword phrases, which could generate additional sales. The term “long tail” describes statistical distributions where there are many points, if you will, far from the peak or central part of a curve. Many more folks, for example, search for the phrase “Running Shoes” than
A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. But you might think so when you look at Google Search Console. I’ve found there’s more data in Google Search Console than you might believe. Here’s what I’m doing to
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Long-tail keywords, YouTube’s FameBit & Twitter’s Ad Transparency Center Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google AdWords offline, Google Assistant for families & long-tail keywords Read More »
