LongTerm

r/marketing - Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

This week, I interviewed Finn Lagun, CMO and co-founder at Pasta Evangelists. Interviewing Finn was fun and insightful; full of tips and tricks for building a brand. Before I jump into Finn’s experiences developing Pasta Evangelists’ marketing strategy, here is some context. Interviewee background: Finn is an incredibly creative and knowledgeable marketer. He started in …

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring. Read More »

SEO is key as a marketing strategy and solid long-term, according to Wonder World Media

SEO is key as a marketing strategy and solid long-term, according to Wonder World Media

Wonder World Media, a marketing agency expert in digital marketing and specializing in entrepreneurs and Startups, explains that the search engine optimization (SEO) is one of the initiatives of digital marketing more effective today because it is one of the strategies more robust in the long term Andl SEO is the process of improving a …

SEO is key as a marketing strategy and solid long-term, according to Wonder World Media Read More »

Framebridge email nurture campaign example

Nature or Nurture? For Long-Term Revenue, Do Both

Nature or nurture? For small ecommerce businesses that seek long-term revenue, nurture is all about using what feels natural to prospective customers and leading them toward buying. But not just any buying. We want long-term revenue as measured in average order value, customer lifetime value, repeat purchase rates, and improved cart recovery rates. By nature, …

Nature or Nurture? For Long-Term Revenue, Do Both Read More »

How to Score Your Content Assets for Long-Term Success

Want a balanced and actionable way to know if your content is doing what it’s supposed to do? Create a content scorecard. Here’s an easy-to-use format to evaluate your content quantitatively and qualitatively. Continue reading → The post How to Score Your Content Assets for Long-Term Success appeared first on Content Marketing Institute. Source link

Where email testing goes wrong, and how to switch to objective-led testing for long-term gain – Econsultancy

Testing is an essential aspect of email marketing because it can deliver meaningful results you can use to operate a more effective email programme. You’ll learn what prompts your subscribers and customers to act, which can either help you increase sales or reduce the money you would spend on less-effective strategies and tactics. Many email …

Where email testing goes wrong, and how to switch to objective-led testing for long-term gain – Econsultancy Read More »

Long-Term Goal With Alexa Is To Invent the Star Trek Computer, Says Amazon SVP

“The long-term goal (with Alexa) was to try to invent the Star Trek computer,” says David Limp, Amazon’s SVP of devices and services. “I grew up watching Roddenberry and loved it. We all loved watching it and the science had moved up enough where we thought we had a shot at it. It’s still going …

Long-Term Goal With Alexa Is To Invent the Star Trek Computer, Says Amazon SVP Read More »

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