LongTerm

Innovative Industrial Properties Acquires Pennsylvania Property and Enters Into Long-Term Lease with Maitri Genetics

search engine optimization for dummies, SEO BLOG /

SAN DIEGO–(BUSINESS WIRE)–Apr 24, 2019–Innovative Industrial Properties, Inc. (IIP), the first and only real estate company on the New York Stock Exchange (NYSE: IIPR) focused on the regulated U.S. cannabis industry, announced today that it closed on the acquisition of a property in Pittsburgh, Pennsylvania, which comprises approximately 51,000 square feet of industrial space. The […]

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Securing Good Search Engine Rankings for the Long-Term: 2 Examples of Whitehat and Blackhat SEO

search engine optimization for dummies, SEO BLOG /

[jetpack_subscription_form title=” ” subscribe_text=”Join our Site and get Free content delivered automatically each time we Publish “] Like any gripping tale, SEO has both a light side and a dark side. Those that stay on the light side, engage in White Hat SEO practices, techniques which remain within the rules and parameters instated by major

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Amazon: Short-Term Ally, Long-Term Foe?

search engine optimization for dummies, SEO BLOG /

Trilok Hebbur, CEO of Polymathic Guru, offers a guide to how companies should use Amazon to best effect. The world of advertising has changed drastically in the last decade. For the first time ever, according to a recent eMarketer report, digital ad spending will exceed traditional spending. More importantly, the combined revenue share of Google

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Short-Term vs. Long-Term Marketing Tactics – Which Should You Implement?

search engine optimization salary, SEO BLOG /

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they produce results quickly, justify spend immediately, and potentially lead to

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Content Bait That Drives Traffic and Long-Term Link Equity

earned links, Link Building, linkbait, SEO, Website Traffic /

As we’ve discussed rather extensively on our online marketing and link building blog, link building is an integral component of modern SEO. If you want to grow your impressions, increase traffic, and drive conversions, solid links are catalysts for success. But not all links are created equal – and how you achieve these links will,

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Inside Sales Compensation Plans for Long-Term Revenue Generation

Sales Management /

Customer Acquisition or Retention? When it comes to inside sales compensation plans, many companies fall into the trap of focusing squarely on customer acquisition. When they do so, however, customer retention may suffer. Because the cost of keeping a customer is one-fifth the cost of acquiring one, deciding whether to direct your efforts toward acquisition

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Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

b2b, Consumer, Modern Marketing /

Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats, and opportunities. There’s little universal wisdom to provide guidance, and insights can be scarce. As such, you could

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The Long-Term Link Acquisition Value of Content Marketing

SEO BLOG /

Posted by KristinTynski Recently, new internal analysis of our work here at Fractl has yielded a fascinating finding: Content marketing that generates mainstream press is likely 2X as effective as originally thought. Additionally, the long-term ROI is potentially many times higher than previously reported. I’ll caveat that by saying this applies only to content that

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