LongTerm

Winning and Keeping Customers for Long-Term Sustainable Value [Podcast]

Steve Paul, Vice President of Sales and Commercial Operations at Breg is the featured guest on this episode of the Social Business Engine podcast. Breg is a manufacturer of sports rehabilitation products and solutions. Steve is responsible for a global team that drives customer acquisition and retention. My conversation with Steve is focused on a […]

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The Top Three Skills Every Business Owner Needs for Long-Term Success

If you want to be a successful entrepreneur, you’ll need to master different skills during your career. Here are the top-three skills every business owner needs for long-term success… 1. The top skill for Beginners If you’re a brand new entrepreneur—right from the very start— the number one most important skill to develop is sales.

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As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be

In November of last year, Simon Fleming-Wood was named CMO of Tile, the company behind RFID hardware devices designed to help users keep track of things like lost keys or phones. In his role, the CMO oversees all marketing and communications efforts for the brand, including brand strategy, growth marketing, advertising and PR. “It’s an

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Life without Google, News App Gets AI in Feed, Long-Term Impact of Link Buys: Weekly Forum Update

This week Webmaster World challenges marketers to think about how they would generate traffic without Google as a thought experiment. Cre8asiteforums members discuss if link buys in the past paid off long term. SEOChat members discuss ways to get new SEO clients, if you’re just starting your SEO consulting practice. Over on Threadwatch, a question

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Business Owners: Don’t Sacrifice Long-Term Success by Making Short-Sighted Decisions

A common situation for many small businesses and SMEs is having an immediate need for cash today, and taking action without considering the consequences for tomorrow. Although cash is certainly an important element for operating a small business, many entrepreneurs don’t understand that certain actions they take to obtain cash can lead to harmful consequences in the future.

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