Lookalike

Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook looks to improve speech technology and Twitter’s latest effort to fight misinformation Facebook’s “Pronunciations” …

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Lookalike audiences ad set locations test in Facebook

Facebook to pull location from ad set when creating new Lookalike audiences

Facebook is testing the removal of the location field that advertisers use to create Lookealike audiences –  Facebook’s tool for reaching new audiences based on how they compare to existing customers. In the test, Lookalike audiences use locations from ad sets – eliminating one extra step in the targeting setup process. The update, which appears …

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the importance of first-party data and lookalike audiences – Econsultancy

Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning is radically changing the marketing function and the way advertisers can reach their audiences. As with any new technology, there are early adopters and those that follow. So how are forward-thinking brands putting machine learning to …

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How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences : Social Media Examiner

How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences : Social Media Examiner

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media …

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Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences

Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience lists to find like-minded users on the platform. Advertisers can select their Lookalike Audience size from 1% to 10% — the smaller the audience size, the more closely the results will match the source list. Many …

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LinkedIn Introduces Lookalike Audiences | Seer Interactive

As marketers, we advertise on LinkedIn to target the right professionals for our clients’ business. The platform is a powerful tool with its wide gamut of demographic targeting, and its commonly leveraged for its skills targeting offering. Until now, though, the platform hasn’t offered lookalike udiences like Facebook has. That is changing! LinkedIn is rolling …

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Tips for Building Good Facebook Lookalike Audiences

array(4) { [“leaderboard”]=> int(33456) [“innerpost”]=> int(31907) [“showall”]=> int(31890) [“default”]=> int(31685) } } July 26, 2018 As advertisers we know Facebook can be great for reaching out to cold audiences, but we also know costs can get high and return low if we don’t get our targets right. One of the very first things one should …

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How to Make Facebook Lookalike Audiences Work for You

February 26, 2018 Facebook Lookalike Audiences have become an essential part of jump-starting, re-starting, and expanding any Facebook campaign. In this post, you will learn the why behind lookalike audiences: Why are they needed? Why do I need to use this black box of targeting? You will also learn how they can help your Facebook …

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