Loose

Loose match types, bid-caching, and getting what you pay for in digital marketing

As new close variants start trickling into search query reports, paid search marketers are still peeved at Google’s decision to expand the definition of exact match close variants to include queries with the same intent, implied words, and paraphrasing. The possibilities under this new regime of close variants appear bounded only by Google’s own determination …

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Walmart’s Got Robots Running Loose In Its Stores

In a bid to improve its services, Walmart is currently testing automation in several of its stores across the country. The robots are designed to manage repetitive tasks and give the staff more time to focus on helping customers. The retail giant has deployed around 50 robots that scan shelves to check for mislabeled items, …

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