Trip.com’s Nearly Quarter Century Odyssey as a Can’t Lose Travel Domain, Right?
As Chinese online travel agency Ctrip gets set to change its name to Trip.com Group Ltd. next month, the company — and the world — may not be fully aware of the very hot-and-cold history of the brand under a half dozen or so owners over 23 years. The hit-or-miss track record of companies using […]
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