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The total U.S. weight loss market hit a new peak in 2019, growing to $78 billion. However, that growth came to a halt when the Coronavirus hit in March, shutting the doors of weight loss centers, doctors’ offices, clinics, and other businesses for 8-10 weeks. As a result, the value of the market is forecast
$71 Billion U.S. Weight Loss Industry Pivots to Survive Pandemic Read More »
Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular search results. For
Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment] Read More »
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The total U.S. weight loss market is worth more than $72 billion, comprised of eight market segments: diet soft drinks, artificial sweeteners, health clubs, low-calorie diet entrees, meal replacement shakes and bars sold retail, commercial weight loss programs, medical programs (by MDs, hospitals and clinics, including surgery), and diet books.
Commercial Weight Loss Programs Slated for Moderate Growth in 2020 Read More »
A loss leader is a pricing strategy where a product is sold at a price below its market cost in order to stimulate other sales of more profitable goods or services. Specifically, in retail businesses such as grocery stores the price of a loss leader is lower than the actual cost the retailer paid for
What is a Loss Leader and Should Your Small Business Use One? Read More »
Snap, Snapchat’s parent company, had its third straight quarter of revenue growth during the third quarter of 2019, up 50% year-over-year at $446 million. Daily active users (DAUs) were up 13% year-over-year, reaching 210 million. Snap trimmed its loss by 30% in the quarter, from a loss of $323 million to a loss of $227
Snap trims loss, revenue up 50%, as platform adds users Read More »
A recent study commissioned by Microsoft and Intel reported that the cost of using a PC older than four years is more than buying a new one. As per StatsCanada, the country is home to around 1.2 million small and medium businesses. These businesses comprise 98.8 per cent of the total employee businesses in the
Canadian SMBs incur a potential productivity loss of CA$2 billion using older technology Read More »
Click traffic from the Google search partner network took two major blows in early 2019. The first was Yahoo’s move to begin showing only Microsoft Ads-powered sponsored listings following a more than a three-year stint in which some of Yahoo’s listings were powered by Google. The second was Google’s update to bring ads featured in
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives Read More »
