In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally launched an option to run campaigns on TV screens. Labeled “TV screens device type” on the Google Ads platform, the option will allow advertisers to target engaged viewers watching YouTube content on their TVs. It’s not surprising that YouTube has […]
YouTube is Now Making it a Lot Cheaper to Advertise on TV Read More »
Adobe’s image for its Sensei AI layer. With the announcement Thursday that Adobe is buying Marketo, the world of major marketing platforms looks different. “This deal,” wrote IDC research director Gerry Murray and program vice president Melissa Webster in a blog post today, “solidifies Adobe’s position as the market leader in marketing campaign management.” “The
With Marketo mega-deal, Adobe’s reach just got a whole lot wider Read More »
Photo by Tomáš Vydržal on Unsplash Have you been a little selfish with your customers lately? Ignoring their needs, not listening to their desires, or just flat-out hoping to move from zero to sale with little to no effort on your part? If so, it’s no wonder your customers haven’t been responding as you’d hoped.
How Customer Service Is a Lot Like Foreplay Read More »
I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is how well a content idea was
Smart content execution will net a lot of inbound links Read More »
I recently had one of those weeks when I had a lot on my plate. My business is growing rapidly and getting a lot of attention. While this is awesome, I’m realizing I need help better organizing my schedule for this busy time. If you’re also experiencing this in your own life, it’s likely you
Have a Lot On Your Plate? Here’s How to Organize Your Schedule Read More »
I used to write poems, short stories, and random thoughts about people, places, and things. Although these journals were lauded by some friends, it all remained unpublished in the pages of an old spring notebook. I was also fond of reading novels and magazines — interesting stories about people and events from around the globe
Blogging Does a Lot More Than Just Make Me Money Read More »
If you aren’t already aware, Google just refreshed the design of their beloved Gmail, and it’s a really solid improvement. With 1.4 billion users of the email platform, to say that this redesign was a massive undertaking is an understatement–the magnitude of the roll-out is intense. And before we dive in, if you want to
eBay has now made it easier for sellers to ship their items by using augmented reality to pick the right USPS box, the company announced in a Monday press release. Using Google’s ARCore platform on Android, eBay leverages motion tracking and environmental recognition to help sellers superimpose virtual shipping boxes of various sizes over a
eBay’s New AR Feature Makes Finding the Right Shipping Box a Lot Easier Read More »
Video is a massive asset to any modern business, but so many of us are terrified of getting on camera! Have you ever used video to increase your business? Have you thought about it but decided it wasn’t for you? Did you try it and feel embarrassed and not want to do it again? Then
Get Over Your Fear of Being on Video. It’s a Lot Easier Than You Think! Read More »
The Lister Thunder made its official debut on Wednesday, January 31. Less than 24 hours later, almost a quarter of all units Lister plans to produce were sold. The mad rush to score a unit of the Lister Thunder resulted in 22 sales of the sports car. Considering that each car costs £139,950 ($198,000) and
A Lot of People Are Fighting Over The Lister Thunder Read More »
