Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. There was a time when businesses understood that if their employees were flying on behalf of the company and the flight was a long one, those employees should fly in First or Business Class. Those days have departed. Now, […]
When biometric authentication becomes as widespread as passwords, logins become as easy as looking at or speaking to your device. Such a scenario means that users could just as easily be logged on as not — a kind of heaven for marketers eager to know the identities of their audience. This week, biometric authentication took
Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much the only thing — they want to know is how to rank in the Local Pack in cities where they don’t have a physical location. I am sure I don’t need
Local SEO for service-area businesses requires a lot of servicing Read More »
It’s become something of a strategy for me to jump into something, try to do it, fail, and then learn a little bit in the process. I learn more by failing than by studying something to death. But that’s not all. I Get a Lot of Things Wrong I get people wrong. I forget that
All right, you boogers. You wore me down. I got SO MANY emails from you saying, “stop just labeling your posts with numbers. It doesn’t make me want to click. Well, I get it. I guess. I’m not making this damned show for myself, so I’d better do what you tell me to do. I
Leonardo DiCaprio Buys a Lot of Burgers and Could Blockchain Remove Google From Ads? Read More »
When the line-of-business executive, or LOB, ripped the spending reins from the CIO’s hands, anxiety spread across tech land. A new sheriff, a stranger had suddenly strode into town. Old sales pitches would have to be tossed and written anew. A new language of business-speak – one that covets competitive advantage and loathes technical acronyms
Zero One: Top Channel Performers Spend More on Marketing, A Lot More Read More »
The pressure’s on. You’ve just signed five new clients. You’ve received the largest order in the company’s history. You’re launching a brand new product line. Whatever it may be, everyone in the office is working around the clock. And it’s clear the team morale is starting to suffer. Early mornings and late nights are taking
What to Do When Everyone’s Overworked–And There’s a Lot More Work Read More »
It’s almost a cliché by now. Every book, every blog and every lecture by every entrepreneur seems to feature the same story: before the big lucky break that took that person to the top, they experienced a series of crushing, discouraging failures. The takeaway from this is always the same old chestnut: don’t be afraid of
Three Famous Entrepreneurs Who Can Teach You A Lot About Failure Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. One of capitalism’s little problems is that everything becomes about competition. Which leads far too many people into such nastiness that they keep uttering war metaphors. As if getting a little extra market share is like
Posted by randfish Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it
