Chart of the Day: Exclusives, rewards and a sense of achievement drive people to purchase Visit any ecommerce company website and you’ll likely find you can sign up for a free account or a free trial of the product/tool/service, with which the company hopes to entice you enough to become a regular customer. For example, the office […]
The ecommerce industry can learn a lot from Gaming Read More »
I have a confession to make: I produce too much content, so I often feel like I’m not doing enough to promote it. Therefore I’ve come up with an efficient system of how to market my content productively and on a budget (too much content doesn’t mean you need a fortune to promote it.) Here’s
Business travel in the United States alone contributed about $282 billion to the national economy in 2015, according to Statista. This was close to 30 percent of all travel in the U.S. that year. The same source predicts that just domestic business trips will reach $483 million by 2020. That’s a lot of miles for
5 Hacks to Make Your Business Travels a Lot More Fun and Cost Effective Read More »
SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are ripe for the picking. But let’s be honest. SEO is back-breaking and often mind-numbing work. With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task. But it
5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work Read More »
According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, buy how do you do that? Opportunistic Video There are countless ways to put a brand in front of buyers, of course. But for B2B products and services,
Videos for Lead Nurturing? They Can Do a Lot More Than You Think Read More »
The Scottish “No’” vote actually saved a lot of work for digital marketers (and Google). Not so long ago, the Scottish public voted “No” to the referendum of independence. Although anticipated, it didn’t turn out to be as close a call as originally predicted. With the result, businesses saved themselves quite some strain. But while the
