LotLinx’s AI Matches Car Shoppers to Dealer Inventory

A LotLinx study of more than 1,000 dealer search-engine-marketing campaigns indicates the average automotive SEM manager makes fewer than 25 optimization adjustments per campaign per month. But an effective campaign aimed at matching specific buyers to specific vehicles for sale requires a cascade of changes, says Len Short, CEO of LotLinx, an inventory digital marketing …

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