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It’s at the heart of so many inspirational aphorisms. You’ve probably seen some variation of it posted on social media in the form of a motivational poster. The idea is that it’s supposed to invigorate you, encouraging you to pursue your dream. If you love what you do, you’ll never have to work a day
Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories: Google’s new Partner requirements On this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges. Spend requirements doubled, new certifications are required, and Google will
Usefulness Content Freshness This well-written, engaging book breaks down the question of how to add love to your business into three parts: doing what you love, serving people, and finding your raving fans. Love and business shouldn’t mix, says the old adage. Should they not? Since business is about creating and maintaining relationships, and love
Love is Just Damn Good Business Doing What you Love, Serving People Read More »
Article first published April 2016, updated January 2020 If email marketing isn’t a top priority for your retail business, it might be time to reconsider your strategy. Our data shows that, for every $1 spent, email marketing generates $38 in ROI, and that’s just one figure in a long list of email marketing statistics that
10 Retail Email Campaigns We Love & How to Create Your Own Read More »
Even though I’ve taken a full-time role writing content for a fintech company, I’m still running my content agency part-time. I will always be an entrepreneur at heart—nay, a micropreneur, which I’ve written about many times. A micropreneur (or microbusiness) is one that operates on a very small scale, with no more than five employees.
As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging.
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It took losing every single one of my clients within less than a week for me to finally get healthy and build a business that I love. Let me explain… Back in 1998, the SEO world was hopping. Big clients needed SEO help, and they had equally big budgets to spend. There was a lot
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I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much
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