lowdown

The Lowdown on SEO This Year (infographic) / Digital Information World

Search engine optimization (SEO) is a process by which you make your website more visible to the people that are searching for queries that have something or the other to do with the subject matter that your website deals with. A survey conducted by Zazzle Media, one that they have conducted for the second year […]

The lowdown on driving app downloads with Universal App campaigns

Channel: SEM, Google, Google: AdWords, Google: Mobile, Mobile Marketing, Paid Search Column, Search Ads, Search Ads: Mobile Search, SEO BLOG / Good To SEO

Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. Whether you’re starting UACs for

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