Lowe

A day in the life of… Ian Lowe, VP Marketing at Crownpeak DXP – Econsultancy

A day in the life, customer experience, DXP /

Ian Lowe is VP of Marketing at Crownpeak. If you don’t know what a Digital Experience Platform (DXP) is, then read our handy explainer. We caught up with Ian to ask the usual questions and get an insight into his working life. Please describe your job: What do you do? Ian Lowe: I’m the VP […]

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The 2 Principles of Startup Success Strategy According to MoviePass CEO Mitch Lowe

Amazon, Apple, Blockbuster, Marc Randolph, McDonald's, Mitch Lowe, MoviePass, Netflix, Redbox, Reed Hastings, SEO BLOG, southwest, startups /

In the early days of Netflix, the company was trying to be the Amazon of DVD movie rentals. To get feedback on how to improve their service, the execs held a number of focus groups with customers. After one such focus group, Mitch Lowe and the rest of the executive team overheard something that changed

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