Beyond search Google controls the leading distributed ad network, the leading mobile OS, the leading web browser, the leading email client, the leading web analytics platform, the leading free video hosting site. They win a lot. And they take winnings from one market & leverage them into manipulating adjacent markets. Embrace. Extend. Extinguish. Imagine taking […]
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients. It can be a challenging question to answer as there are often several factors going into the ACoS. However, in my time managing Amazon accounts I’ve come up with
4 Steps To Saving Money & Lowering ACoS on Amazon Read More »
We all want to rank on page one of the SERPs for our keywords, and as close to position one as possible. However, doing so requires that your website not only be the best resource for the search term, but for the search engines to recognize it as the best. So how do you do
What Are the Biggest Website Mistakes that Are Lowering My SEO Ranking? Read More »
One of the most overlooked ranking factors in Google is your bounce rate. That’s because bounce rate doesnt have a direct impact on SEO. BUT! It does have a huge impact on lots of metrics that DO have a direct impact on your rankings. In fact you are losing out on traffic every single day
How Lowering Your Bounce Rate Can Help You Increase Your Rankings Read More »
Competing against big retail chains on price points is nearly impossible for small grocery store owners. Luckily, good price is not the only way to boost sales. Grocery Experiences Matter According to data compiled by Rave Reviews, American consumers value convenience over a good price. In other words, facilitating great user experience can make a
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore,
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